This is a Sponsored Post written by me on behalf of PBM Products. All opinions are 100% mine.
You may recall seeing in mailers and other ads sent out by Enfamil® basically trying to make us believe if we used store brands vs their brands our little ones would surely be lacking essential nutrients for visual and mental growth.
You and I both know this to be untrue, but others were scared right into buying the name brands versus the nutritionally equal store brands, based on these statements. They could have saved well over $500 just by choosing the store brands, if they had known and wanted to save on their infant formula puchases.
PBM Products, the makers of some store brand formulas like Bright Beginnings® filed suit against Mead Johnson, the makers of Enfamil® and won a 13.5 million dollar judgment. Not only that, Mead Johnson has to remove all ads with the above mentioned false claims.
This, I believe will help to set the standards by which the makers of infant formulas advertise in the future.
Just give us the facts!
I am glad they got sued, they werent honest with us. I used Store brand wit hCole for awhile and he is just fine, if Wic wasnt giving me Simlac I would still be doing store brand.
I agree, too much false advertising out there these days.
We used a store brand at about 10 months when I stopped nursing. Maybe WIC try and save themselves some money one of these days too.
No kidding what a calculated campaign. FDA would never allow an inferior formula on the market it only makes sense that the government would have to regulate the ingredients and manufacturing. I read an article the other day quoting Mead saying that the ingredients are the same. Whey pay the extra $600 Unreal!
Just try looking at the labels they’re identical. No wonder the judge and jury sided with the store brand formulas. That’s a big savings on the line and the only thing you’re not paying for is expensive advertising.